Selling and Buying Over the Christmas and New Year Holiday Period

As we approach the end of the year, many home-owners begin to question whether it is too late to sell their property, and whether buyers are still looking, as attention turns towards all things festive. Although the attention of many buyers begins to shift towards the festive season, there are always a significant number of people still searching for their dream home or investment over the Christmas break and New Year period.

If you are selling, a great way to start building buyer interest for your property is to list it with an agent and possibly launch it on their agency website as well. For buyers, it is wise to look at leading agents web sites over this time of year for any sellers that take this option, as often they will not be on the major portals until the new year.

You may have heard of ‘selling off market’, which refers to listing your property for sale, without launching it to major portals. This is more discreet and tends to cost less. Here at Turner Real Estate, we have our own market of active registered buyers looking for their dream home or investment. We call it ‘Turner Exclusive’, as you will be gaining access to our active database. Listing your property as Turner Exclusive never prevents you from pushing your property to the full market later, if you haven’t received the offer you were hoping for.

When you list with Turner Exclusive, your property will be listed on our industry-leading website, where potential buyers can do everything from viewing property images, all the way through to making an offer. You will also have a range of marketing options, including social media campaigns, signboards in front of the property, Domain early access, and much more.

Timing and strategy are always key when it comes to the sale of a property, which is why we have recommended Turner Exclusive to clients as we approach the end of the year. Listing your property with Turner Exclusive in the lead-up to Christmas allows your agent to gather interest around the property. If an acceptable offer doesn’t come during this time, the agent can then use the interest they have already gathered to supercharge your property on the full market in the new year.

The market is ever-changing and you don’t want to miss out on an amazing offer because you waited too long to get your property listed. So, if you’re ready for your next big move and want to list your property with Turner Exclusive before Christmas, click here, to book an agent appraisal. Our agents can advise you on a step-by-step process to ensure you get the best possible offer.